Founded with Heart in Lahore
Cute Books International was born from a simple belief: every child in Pakistan deserves access to quality educational books that make learning fun, meaningful, and culturally relevant.
Based in Lahore's historic Urdu Bazar, we combine traditional craftsmanship with modern educational pedagogy. Our in-house printing operation (Affaf Printers) ensures every book meets our exacting standards - from paper selection to final binding.
Today, we proudly serve thousands of families, schools, and institutions across Pakistan and beyond.
Hassan Amir
CEO
Our Journey
Three pillars that guide everything we do
Mission
To publish high-quality, affordable educational books that empower Pakistani children through engaging, curriculum-aligned content in both English and Urdu.
Vision
To be Pakistan's most trusted name in children's educational publishing, helping every child in the country build a strong foundation for lifelong learning.
Values
Quality without compromise. Fair pricing for every family. Cultural respect. Educational integrity. Supporting local craftsmanship.
Our Impact
Numbers that tell our story
Partner With Us
Schools, bookstores, and bulk buyers - let's talk. We offer competitive pricing, fast turnaround, and no minimum order quantity.